Meet Martha

Martha Hernandez is the Founder of madeBOS,  a career pathing platform that makes talent selection and development more effective by empowering employees of entry level and low wage jobs to drive their own development.

Azlo Moment:

In the early day’s of starting her company, Martha Hernandez, sat up late at night pondering if she made the right decision to leave her cushy corporate job as an executive in talent acquisition. She knew the numbers were stacked against her, with female CEOs receiving a dismal 2.7 percent of all venture capital, but she didn’t let that deter her. Hernandez knew she had the qualifications and resilience to make it happen. Having worked for California’s largest privately owned Latino retailer at the  time, she saw first hand, how good management and investment into employees, could make a difference. She turned that inside knowledge into madeBOS. “People constantly underestimate me. They look at me and think “no way you’ve done all of this in your career.” But I get things done.

madeBOS Gets Funded

Before she left her job, Hernandez told her boss about her idea. “I said to her, I want to develop an app that will change the way people plan their careers…” Surprisingly her boss supported her.  “What people don’t always understand is that thriving companies win, because their leaders support remarkably loyal employees; even if it’s only for six months, they know the impact will be incredibly significant to the bottom line.”

Not long after leaving, Hernandez took the step of raising her first round of capital. Utilizing the new rules for equity crowdfunding, she raised $89,000 primarily from first time investors. “The campaign proved that our community is more than just consumers, they are investors and willing to take a risk, we just need to give them more opportunities to do so.”

Entrepreneur Insight:

On the most interesting part of her entrepreneurial journey:

Raising my son Joaquin (9 years old) and building madeBOS has been interesting. He jokes that if I retire, he will take over as CEO. It fulfills me to hear Joaquin speak of himself as a company CEO; I began madeBOS because I want people like Joaquin to pursue career aspirations that are rewarding and financially sustainable.

How she copes with the stresses of being an entrepreneur:

I sing! 2 years ago I began pursuing my passion for singing and songwriting. A few months ago I performed at the Mexican version of Coachella in Central California and I am now singing with a Mariachi band.

Advice for new or aspiring entrepreneurs:

Doesn’t matter where you come from, even if it is humble beginnings, hard work and determination with take you a long way.