Entrepreneur Stories

Stories, tips, and insights from entrepreneurs.
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Tech Female Founder Bronwyn Morgan
Tech Female Founder Bronwyn Morgan
When Bronwyn Morgan was a child, she wanted to be a fighter pilot and eventually an astronaut. But, as she laughingly explains, a physics course during her third year of university kind of killed that dream. Instead, she forged a path in business...
Managing your time when you're self-employed
Managing your time when you're self-employed
Back when I worked 9-to-5 and in between jobs, I’d go to a nearby coffee shop and work on my passion project: my fiction. With complete control over my schedule, I’d work whenever the mood struck. I had the freedom to take a midday lunch break to...
How to Test a Business Idea
How to Test a Business Idea
There’s a reason why so many successful entrepreneurs have a pivot story—the moment when they decided to change their products and business model because their original vision wasn’t working. Not all businesses need to make a 180° turn, but every...
Dustin Van Ells Entrepreneur Story - Van Renovation
Dustin Van Ells Entrepreneur Story - Van Renovation
There’s something uniquely satisfying about building something with your own hands—especially if it’s something that will be used, loved, and enjoyed every day. There’s something intensely energizing about being free to choose what you’re going to...
Making time for career development as a freelancer
Making time for career development as a freelancer
Back when I had a day job as a proofreader at a small publisher, it became obvious that our company sorely needed a social media and content marketing plan. Besides a simple business website, the publisher had essentially zero web presence. My colleague...
Should I quit my job for my business?
Should I quit my job for my business?
Many entrepreneurs find themselves, at some point, wrestling with a difficult decision: “Am I ready to quit my job so I can focus on my business full-time?” Galen Herbst de Cortina, CFP®, vividly remembers making this decision himself when he founded...
Balancing a side-gig and a full-time job
Balancing a side-gig and a full-time job
I’d like to introduce you to Laura, my long-time coworker. We’ve worked together since 2013 (long before we both started at Azlo), and she’s always taken on work that requires a lot of responsibility and energy. She’s also an actor and performer with...
What it’s like to start a business with your best friends
What it’s like to start a business with your best friends
Starting a business with your partner and your best friends works if you’re Literally Wizards. Tommy and Riley Day, along with their friends Michelle and Chad Yadon, formed Literally Wizards (an independent game publisher based in Indianapolis)...
Why self-care and personal development are investments in your business
Why self-care and personal development are investments in your business
Meet Galen Herbst de Cortina, the founder of Buff Your Finances. He’s a financial planner who works primarily with professional video gamers. Many of his clients start gaming as a hobby (without ever expecting to make it into a business) so when they...
Cultivating authentic partnerships
Cultivating authentic partnerships
When my co-founder and I started My Money My Future, we knew we needed to gain the trust of our customers quickly … but trust takes time and relationships. That’s when we decided that a key part of our go-to-market strategy would be forming strong...
Insights from a serial software startup founder
Insights from a serial software startup founder
Meet David Heller, the co-founder of Reimbi: a software startup that enables fast, streamlined reimbursements for job candidates and other non-employees, like conference speakers and contractors. David has achieved a lot of the things early-stage...
How to turn that million-dollar app idea into reality
How to turn that million-dollar app idea into reality
Have you ever had an idea for an app that you know people would love … if only you could create it? There are a lot of obstacles to creating an app if you don’t know how to make it yourself, so many of these great ideas languish unrealized or another...
Real talk about applying for startup accelerators
Real talk about applying for startup accelerators
Building a successful startup requires a lot of specific skills and knowledge. In addition to building a great product and promoting it to the right market, you also have to learn about the options for getting resources and financing. There’s so...
How I finally achieved self-care as a freelancer
How I finally achieved self-care as a freelancer
Back when I was part of the 9 to 5, I landed a full-time contract role as a staff writer for a large insurance company. Alongside our in-house crew of writers and editors, we hired an outside freelancer to contribute to the website. During conference...
When your side project gets an interview with Y Combinator
When your side project gets an interview with Y Combinator
“How will you get your users?” I asked my cofounder, Max. We stood in a parking lot in Palo Alto, under a basketball net emblazoned with an orange Y. I was imitating Paul Graham, the founder of Y Combinator. “Three strategies…” Max starts to answer...
Building a career and community as a coach
Building a career and community as a coach
Meet Katie, a coach and meditation leader based in Portland, Oregon. She’s the creator of Ebb + Flow, where she offers one-on-one coaching, leads workshops, and holds free meditation circles with the goal of supporting busy, creative people through...
A behind-the-scenes look at starting a fashion brand
A behind-the-scenes look at starting a fashion brand
Meet Kat Rosati, the founder of Apparel Booster. After years in the fashion industry, (doing everything from design, to production and sourcing, to marketing), she realized that many fashion brands or aspiring entrepreneurs have the vision and the...
Branding basics for small businesses
Branding basics for small businesses
Meet Betsy Aimee Cardenas, founder of Born in June Creative Studio, a branding agency located in Los Angeles. She, along with her co-founder Jaime Joshua Sandoval, help other brands differentiate themselves from the competition and tell their own...
A behind-the-scenes look at small business lending
A behind-the-scenes look at small business lending
Applying for a business loan can be a daunting task, especially when you consider the fact that banks reject more than half the business loan applications they receive. When you’re facing a task like this, sometimes it helps to look at things from...
Why I freelance: Designing a lifestyle-based business
Why I freelance: Designing a lifestyle-based business
A few months ago, I was at a retreat for women when one attendee, a fellow freelance writer, mentioned that she puts her values above any income goals. In the past, she was earning a six-figure income as a freelancer. Now, she lives in a rural part...
What it’s really like to be your own boss
What it’s really like to be your own boss
Have you ever dreamed of being your own boss? Of the freedom to choose what to work on, and when, and how? It’s a heady thought. And if you’ve ever worked for a real headache of a manager—someone who gave you too much work, hassle, and stress with...
Meet the founder of Exponent
Meet the founder of Exponent
Product management is a rapidly growing, dynamic discipline with a wide range of potential definitions. Most tech companies (and many other companies as well) know they need product managers, but not everyone knows exactly what they do. Many folks...
Meet the founder of Studio 1862
Meet the founder of Studio 1862
Katelyn Dekle is a freelance graphic designer and the founder of Studio 1862. She's been a graphic designer since 2006, after searching for a career that would allow her to do meaningful, creative work. Katelyn's specialty is helping entrepreneurs...
Meet the founder of CMP
Meet the founder of CMP
Meet Christopher McIntyre Perceptions, a creative entrepreneur working to bring art and technology to the communities where they're most needed. Where he comes from Christopher grew up in two homes, both in Milwaukee, one of the most segregated...
Meet the founder of Hey Puppy
Meet the founder of Hey Puppy
Some say that to succeed as an entrepreneur, you have to be passionate about the work that you’re doing. Claudia Monge, founder of Hey Puppy, has a passion for puppies and is using that passion to tap into the growing pet industry. Just last year...
Meet the founder of Florida Virtual Bookkeeper
Meet the founder of Florida Virtual Bookkeeper
Jessica Fox is an expert bookkeeper who helps other entrepreneurs build and maintain financially healthy businesses. Her business, Florida Virtual Bookkeeper, offers virtual bookkeeping services for freelancers, small service-based businesses, and...
Meet the founder of LayoverStop
Meet the founder of LayoverStop
Meet Reham Alsharif, an entrepreneur who helps travelers stop waiting at the gate. Her startup, LayoverStop, picks up travelers on long layovers and takes them on personalized tours of the city. How it all got started I’m passionate about providing...
A spotlight on Azlo ecommerce entrepreneurs
A spotlight on Azlo ecommerce entrepreneurs
For the holiday sales season, we wrote a series of posts to help entrepreneurs with ecommerce businesses: we covered core strategies for making the season a success, how to use digital payment tools to increase sales, and smart ways to automate your...
Celebrating Hispanic Heritage Month with Super Mamás
Celebrating Hispanic Heritage Month with Super Mamás
Azlo celebrates Hispanic Heritage month by featuring Azlo entrepreneurs Paulina Lopez-Velazquez & Bricia Lopez, co-hosts and founders of Super Mamás Podcast & restaurateurs of Guelaguetza in Los Angeles. This sister duo has become a powerhouse for...