Guides

In-depth insights, information, and how-tos on key concepts and processes. Looking for something else? Check out our Entrepreneur Stories, Videos & Webinars, or Help Articles.

Finding your target market
Finding your target market
Today, small businesses can realistically market to anyone, anywhere in the world. At the same time, customers can choose to patronize any one of the literal millions of businesses that sell online. As consumers, we’re overwhelmed by the options...
How do I form a business?
How do I form a business?
You’ve come up with a brilliant business idea. You’ve researched the market, estimated your profits, made a website, and even secured your social media handles. Now, you just need to figure out how to manage your business finances. So you run to...
Crowdfunding your business
Crowdfunding your business
What’s crowdfunding? Benefits of crowdfunding for businesses Is crowdfunding the right fit for your business? Additional considerations and steps for equity-based crowdfunding How to run a successful crowdfunding campaign What’s crowdfunding...
Bookkeeping basics and FAQ with Jessica Fox
Bookkeeping basics and FAQ with Jessica Fox
Jessica Fox, the founder of Florida Virtual Bookkeeper, recently joined us to present a webinar on bookkeeping basics for entrepreneurs. If you’d like to watch the webinar, you can find the full recording here. If you only have a few minutes, though...
How to start bookkeeping for your small business
How to start bookkeeping for your small business
When you’re just starting out as an entrepreneur, there’s a long and admittedly overwhelming number of things to do and learn. Bookkeeping is one of the items on that list, and it’s a task that many new entrepreneurs dread or defer for a variety...
Choosing the right accounting software for your business
Choosing the right accounting software for your business
All too often, I talk with clients who say “I do my books once a year, in a panic, when I have to do my taxes.” And every time I hear this, my heart breaks a little. Not only is this a stressful way to live and do business, but it also means these...
How to come up with a business idea
How to come up with a business idea
If you’re reading this, you probably want to start a business but you’re not yet exactly sure what that business should do. Maybe you have ideas, but you’re not quite confident in them. Maybe you have a problem you want to solve, but you’re not...
4 ways to fund your business without getting a loan
4 ways to fund your business without getting a loan
Obtaining funding for your small business is often stressful, time-consuming, and occasionally risky. Unless you’re the owner of a Silicon Valley unicorn startup, you’re most likely bootstrapping your venture with personal savings or seeking a business...
An entrepreneur’s guide to negotiating your rates
An entrepreneur’s guide to negotiating your rates
Whether you are a freelancer or small business, entrepreneurs must master the art of negotiation in order to scale. Negotiating rates, prices, and deliverables is at the heart of profitability, especially for new businesses, yet many entrepreneurs...
Selling at craft fairs, maker shops, and pop-up stores
Selling at craft fairs, maker shops, and pop-up stores
The shop small movement is going strong. According to data released in late November 2018, U.S. consumers spent an estimated $17.8 billion (a record high) at independent retailers and restaurants. This upward trend has been gaining momentum since...
5 steps to plan for a successful year
5 steps to plan for a successful year
1. Assess the past year At the end of the year, business owners are closing out their books, preparing their year-end financials, and getting ready for tax season. This is also a great time to review your goals for the past year, assess your growth...