growth

Taking an accidental business to the next level
Our journey into entrepreneurship began in 2012 when we launched a Kickstarter campaign.
How to Test a Business Idea
There’s a reason why so many successful entrepreneurs have a pivot story—the moment when they decided to change their products and business model because their original vision wasn’t working.
How to Test a Business Idea
There’s a reason why so many successful entrepreneurs have a pivot story—the moment when they decided to change their products and business model because their original vision wasn’t working. Not all businesses need to...
Making time for career development as a freelancer
Back when I had a day job as a proofreader at a small publisher, it became obvious that our company sorely needed a social media and content marketing plan. Besides a simple business website, the publisher had...
What’s Hustle Con about, anyway?
Before I went to Hustle Con 2019, any conversations I had (with co-workers, friends, my husband, or anyone else) went something like this. “Why are you traveling to San Francisco?” “I’m going to a conference.” “What’s...
Should I quit my job for my business?
Many entrepreneurs find themselves, at some point, wrestling with a difficult decision: “Am I ready to quit my job so I can focus on my business full-time?” Galen Herbst de Cortina, CFP®, vividly remembers making this...
Cultivating authentic partnerships
When my co-founder and I started My Money My Future, we knew we needed to gain the trust of our customers quickly … but trust takes time and relationships. That’s when we decided that a key part of our go-to-market...
How hiring other freelancers made me a better freelancer
During my second year as a freelancer, I was slammed with work. To lessen my load, I decided I’d hire someone who could help me proofread and research a batch of articles. I thought that finding a freelancer to fit the...
How to hire your first employee
Hiring the first employee for your small business can be an overwhelming endeavor. There are lots of stressful moments: from dealing with the administrative requirements, to budgeting for the considerable expense, to...
An entrepreneur’s guide to negotiating your rates
Whether you are a freelancer or small business, entrepreneurs must master the art of negotiation in order to scale. Negotiating rates, prices, and deliverables is at the heart of profitability, especially for new...