Articles tagged 'marketing'

Cultivating authentic partnerships
Cultivating authentic partnerships
When my co-founder and I started My Money My Future, we knew we needed to gain the trust of our customers quickly … but trust takes time and relationships. That’s when we decided that a key part of our go-to-market strategy would be forming strong...
You made a website. Now what?
You made a website. Now what?
Congratulations, you’ve just finished building your new website. It’s beautiful, and I bet you’re excited. Now, how do you get people to visit it? There are lots of resources about driving traffic to your website with ads and social media. This...
Finding your target market
Finding your target market
Today, small businesses can realistically market to anyone, anywhere in the world. At the same time, customers can choose to patronize any one of the literal millions of businesses that sell online. As consumers, we’re overwhelmed by the options...
An entrepreneur’s guide to negotiating your rates
An entrepreneur’s guide to negotiating your rates
Whether you are a freelancer or small business, entrepreneurs must master the art of negotiation in order to scale. Negotiating rates, prices, and deliverables is at the heart of profitability, especially for new businesses, yet many entrepreneurs...
Celebrating Hispanic Heritage Month with Super Mamás
Celebrating Hispanic Heritage Month with Super Mamás
Azlo celebrates Hispanic Heritage month by featuring Azlo entrepreneurs Paulina Lopez-Velazquez & Bricia Lopez, co-hosts and founders of Super Mamás Podcast & restaurateurs of Guelaguetza in Los Angeles. This sister duo has become a powerhouse for...
Selling at craft fairs, maker shops, and pop-up stores
Selling at craft fairs, maker shops, and pop-up stores
The shop small movement is going strong. According to data released in late November 2018, U.S. consumers spent an estimated $17.8 billion (a record high) at independent retailers and restaurants. This upward trend has been gaining momentum since...
Marketing tools for your eccommerce business
Marketing tools for your eccommerce business
This November, we’ve got eccommerce on our minds. In earlier posts this month, we wrote about preparing for the holiday season and using digital payments to increase sales. Today, we’re covering marketing tools that will help you reach more customers...
Increase ecommerce sales with digital payments
Increase ecommerce sales with digital payments
Ecommerce businesses are quickly approaching the first big day of the holiday season: Black Friday. Making the most of the holiday season (a critical time for small ecommerce business) requires the right strategy and tools. In this guide, we’re focusing...
How to crush the 2018 ecommerce holiday season
How to crush the 2018 ecommerce holiday season
If you have an ecommerce small business, then you’re probably already preparing for the 2018 holiday season. According to a forecast from Deloitte, U.S. shoppers could spend as much as $134 billion online this holiday season, an increase of almost...